Your Pay Per Click Internet marketing strategy

We recommend Pay Per Click (PPC) or keyword advertising, such as Google Adwords or Overture, as a useful bridge between appointing the SEO consultant and the time your optimized pages have been posted on the Web long enough for proper indexing.

How we plan your keyword advertising

Decide which keywords to target

We identify which keywords are most popular - and expensive - and which offer the best value. We then write powerful, focused copy for the small Pay Per Click advertisements.

Advise which search engine results should be targeted

Which is the best Pay Per Click vendor - or combination of vendors - implement your keyword advertising and Internet Marketing Strategy?

Agree the level at which you'd like to appear

While top level positioning can be attractive, it's expensive. Your budget will go much further by aiming for a second or third level position, often without reducing your returns significantly.

Construct an effective campaign schedule

We recommend the best times to run your advertising - for example, which days of the week or parts of the month.

Set and measure ROI

What returns are you expecting from your investment in keyword advertising? Are they realistic? And is the campaign bringing the returns you're expecting? We can monitor the results of your campaign and change your advertisements for maximum performance.